Torre d’Ara: 30 years of making history in Mataró

In 2025, we celebrate 30 years since the construction of Torre d’Ara — an architectural and business milestone that has left a lasting mark on Mataró’s skyline and on the history of the automotive industry in Europe. Inaugurated in 1996, this iconic tower was born with a clear and pioneering vision: to become the first multi-brand automotive center in Europe.

A visionary project: the birth of Auto d’Ara

In the 1990s, when the idea of bringing several car brands together under one roof was virtually unheard of, a revolutionary project was taking shape in Mataró. Auto d’Ara emerged as a multi-brand automotive center — a groundbreaking concept at the time — combining several dealerships and even a service station.
This innovative approach positioned Auto d’Ara as a benchmark in the multi-brand automotive sector, attracting brands, professionals, and customers from far and wide. Thanks to its strategic location and modern infrastructure, it became a business ecosystem dedicated to mobility.

Offices with a view to the future

Beyond its automotive roots, Torre d’Ara embraced service diversification from the beginning, integrating office rentals into its tower. Over the years, this space has evolved into the leading business center in the Maresme, hosting professionals and companies from a wide variety of sectors.
With high-quality services, flexible workspaces, and an unbeatable location, Torre d’Ara Business Center is now the ideal choice for companies looking to grow in a professional, dynamic, and well-connected environment.

A symbol of Mataró

Torre d’Ara is not just a business hub; it’s also an architectural and urban symbol. With its striking presence, it has become part of Mataró’s visual landscape — one of those buildings that define the character and drive of the city.
As we celebrate the 30th anniversary of its construction, we look back with pride and ahead with excitement, knowing that the innovation, vision, and entrepreneurial spirit that gave life to Torre d’Ara are still thriving today.