Why are more and more knowmads choosing Barcelona and Mataró?

The question of what is “knowmad ” has gained traction in recent years, especially among technology professionals such as web developers, engineers or designers. Knowmads are knowledge nomads , independent and highly digitalized workers who are adapted to any work environment. This profile, which is characterized by its mobility and flexibility, seeks environments that enhance their creativity, productivity and personal well-being . Barcelona and Mataró have emerged as two key destinations for these professionals, and Torre d’Ara is an excellent option when it comes to finding a flexible and sustainable workspace.

Adaptation to the environment and other characteristics of knowmads

Knowmads are professionals who not only seek for work flexibility, but also a deeper connection with the environment in which they work. These independent workers are distinguished by their ability to quickly adapt to different contexts and take advantage of technological opportunities. In a world where digitalization is everything, they benefit from mobility, creativity and innovation.

Some of the most distinctive characteristics of these professionals are:

• Adaptability. They easily adjust to different work environments, both physical and digital.
• Mobility. They work from anywhere, whether in a coworking space , from home or in another country.
• Autonomy. They are independent and able to manage their time and projects without direct supervision.
• Creativity. They prioritize innovative solutions and value environments that foster creativity.
• Connection with well-being. They seek to balance work and personal life , opting for destinations that provide quality of life.
• Digitalization. They use technological tools to work efficiently and collaboratively, regardless of their location.
• Personal happiness. They prefer environments that promote their emotional and physical well-being, allowing them to find a balance between work and personal life. This is where cities like Barcelona and Mataró (the Maresme in general ) stand out, as they provide an exceptional quality of life.

Coworking in Barcelona and Mataró, a great destination for knowmads

The coworking concept has been one of the main reasons why Barcelona, Mataró and other towns in Maresme have gained popularity as a destination for knowmads . These spaces allow independent professionals to work in collaborative environments, surrounded by like-minded people. Torre d’Ara , located in Mataró, represents a point of reference in this sense, since it provides flexible spaces that adapt to the needs of knowmads .

As well as providing top-quality facilities, Torre d’Ara is one of the most sustainable coworking spaces in Europe , attracting those who are committed to the environment. Its focus on sustainability, coupled with its strategic connection to Barcelona, makes it the ideal location for those looking for a modern, well-equipped workplace in tune with their values.

knowmad trend is on the rise, and Barcelona and Mataró have established themselves as two of the preferred destinations for these knowledge professionals. Torre d’Ara offers them a space where they can boost their productivity, enjoy a healthy environment and, at the same time, be part of a dynamic community. For more information about our workspaces and customized solutions, just visit our contact page or follow us on our social networks .